Hearing the news about "blackberry" again, it feels a bit like a lifetime ago.
It is likely that many of you, like me, had the first reaction of: Has this brand really died yet?
Even more strangely, the company's gross profit margin is now even higher than it was at its peak, and its days are gradually getting better.
In the past year, blackberry's share price has risen by 150%, and its market value has reached 5.2 billion US dollars.
As soon as the June financial report was released this year, the stock price soared by 20% on the spot, and the cumulative increase within two months once exceeded 200%.
So the question arises: How can a company that can't even sell its mobile phones make money?
The answer is: Sell the system.
This system is no longer a mobile phone system, but a car infotainment system, a robot system and a security system.
The code running under the dashboard of the Mercedes-Benz, BMW or Volvo you drive might be blackberry.
It was unexpected that blackberry phones died out, but this company quietly became an invisible champion in the automotive and AI fields.
